From launch, Prime Time had a strong vision. We wanted to brew great-tasting beers for the better you - low carbohydrate low calorie that didn’t leave you feeling bloated and guilty. But we also wanted to protect and nurture the environment that enables us to brew this quality beer. 

From day one we’ve been brewing downright delicious beers, but we knew we couldn’t stop there. We’re on a quest to brew a better future, minimising our footprint and maximising the positive impact we have on the environment. 

While we’re dedicated to improving all of our systems, as we launch our sustainability charter our 3 core focuses are; 

Impact

Prime Time has teamed up with Seven Clean Seas, to combat the impact of the broader industry by actively helping to remove plastic waste that’s made its way into our oceans.

For every can or bottle sold, we remove 4.2 grams of plastic from the marine environment. 

Production and Packaging

Prime Time is brewed right here in the UK, supporting the domestic economy and minimising our carbon footprint. 

All our packaging is 100% plastic-free, including our cans that we print onto directly to remove any plastic wrapping.

All of the boxes we use are FSC-certified, meaning that they're part of an end-to-end sustainable process. Made with 76% recycled fibres from the circular production process and sustainably sourced raw materials.

Brewing

Our breweries are industry leaders when it comes to energy-efficient processes.

They use solar panels for electricity (with excess energy dispersed to the national grid), and redeploy the heat that is a waste product from the beer chillers to heat the offices.

Prime Time is also produced using the world’s first beer source heat pump. Heat is sourced from the fermenting beer and re-routed to heat water for the boiler to start the brewing process.

It's Sustainability, But Better.