Why Try January is the Balanced Alternative to Dry January: Here's to Mindful Drinking with Prime Time

As the New Year begins, many of us feel the pressure to make drastic lifestyle changes. Dry January has long been a popular choice for those looking to reset after the indulgence of the holiday season. But what if there was a way to embrace the spirit of positive change without going to extremes? Enter Try January - our balanced alternative that celebrates mindful drinking and finding joy in moderation.

At Prime Time, we believe that enjoying life’s moments doesn’t have to mean compromising everything you love. Here’s why Try January is the perfect way to kickstart your year and how Prime Time can help you make it a success.

What is Try January?

Try January is about making mindful choices rather than imposing strict restrictions. Unlike Dry January, which calls for completely abstaining from alcohol, Try January encourages you to explore guilt-free options that fit into a balanced lifestyle and choosing beers that align with your health and wellness goals.

Why Try January?

1. Balance Over Extremes

While Dry January can feel like an all-or-nothing approach, Try January allows you to enjoy social occasions and personal moments without compromise. It’s about enjoying life’s pleasures while staying mindful of your choices.

2. Mindful Drinking Made Easy

With more people seeking balance, there’s never been a better time to embrace mindful drinking. Prime Time offer a range of award-winning beers that let you savour the flavour and experience without overindulgence.

3. Discover Something New

Try January is an opportunity to explore new flavours that align with your lifestyle. It’s not about giving up but trying something different - like Prime Time’s refreshing, guilt-free brews.

How Prime Time Fits Into Try January

Prime Time beers are crafted for those who demand more from the beers they're drinking, and want to enjoy life without compromise. Our beers are:

• Full Strength at 4.2% ABV: Enjoy the bold taste and full flavour profiles of our British brewed beers.

• Full of Flavour: No need to sacrifice quality or taste, these award-winning beers are crisp and refreshing. 

• Perfect for Any Occasion: Whether you’re out day drinking with friends and looking for a sessionable beer, or down the pub after work looking for a more balanced, lower calorie option Prime Time is the perfect companion. 

Prime Time and Your Fitness Goals

For many, the New Year often means thinking about new fitness goals and challenges to undertake in the year ahead. Or maybe you're thinking about how you can incorporate smaller acts of daily movement into your week. Whether you're  hitting the gym, running more, or simply staying active, Prime Time fits seamlessly into a balanced lifestyle by offering a satisfying and refreshing choice that won’t derail your progress. You can enjoy a well-earned beer post-workout while staying aligned with your goals. It’s all about making mindful choices that support your journey while still enjoying the ride.

Where to Find Prime Time Beers

Ready to start your Try January journey?

• Order online with our code FREESHIP for free shipping throughout January
• Get Prime Time delivered to your door with Deliveroo Hop through Waitrose 
• Grab a couple of cans at your local Waitrose store, making it easy to stock up on your new favourite guilt-free brews