Prime Time Sustainability Charter

When we launched Prime Time our mission was to brew beer for the better you, whether it’s in your pint or for our planet. We’ve been brewing this behind the scenes, and now we’re excited to launch the Prime Time Sustainability Charter.  

Our vision to brew great tasting beers for the better you - low carbohydrate, low calorie that didn’t leave you feeling bloated and guilty. But we also wanted to protect and nurture the environment that enables us to brew this quality beer. 

From day one we’ve been brewing beers that are downright delicious, but we knew we couldn’t stop there. We’re on a quest to brew a better future, minimising our footprint and maximising the positive impact we have on the environment. 

So we’re rolling up our sleeves and getting to work, we’re dedicated to improving all of our systems but as we launch our 3 core focuses are;

1. Impact - we’re dedicated to making a tangible difference that goes beyond just Prime Time, and will soon be announcing a partnership for an incredible initiative. 
2. Production - from the foundations of brewing through to our packaging, we’re working to minimise our impact. 
3. Brewing - we’re raising the bar with our innovative brewing techniques to ensure our beers are planet-friendly. 

More from us soon,

Cheers to a better future 🍻