What is Prime Time beer?

Prime Time is an award-winning beer, known for brewing crisp and refreshing brews that not only deliver a great flavour profile but are all low calorie and gluten free. 

Prime Time as a brand goes beyond just beer; it’s a celebration of award-winning taste, healthier approaches, and a sustainable mindset. Designed for those who want to enjoy a high-quality, low-calorie beer without sacrificing taste or lifestyle goals, Prime Time beers are perfect for anyone living life to its fullest.

We're rooted in a better-for-you approach to beer. We founded Prime Time to solve the problem we were experiencing - The Conflicting Love Triangle, the struggle to balance our fitness, with the enjoyment of good times with friends and our love of great beer. 

Prime Time Beer: Award-Winning, Healthier, Better-For-You

With options that include a lager, session IPA and lager+ (caffeine infused beer), Prime Time offers gluten-free, low-calorie beers, meticulously crafted to maintain flavour while fitting seamlessly into a more balanced approached to lifestyle. Ideal for those who value fitness but love beer, Prime Time delivers award-winning taste that’s also sustainably produced. 

The Prime Time Lifestyle

Prime Time isn’t just about what’s in the can; it’s about embracing a lifestyle that’s as fun as it is active. Join us at Prime Time to make every moment, big or small, one worth savouring.